About the Conference:

It may be accepted that auto design development cycles are long- and tomorrow's technology- on-the- road is already today's technology-on- paper or in-CAD. It lies in the interest of every stakeholder to understand what is going to happen in 2020, have a perspective of available technologies that will be integrated in the near future. In the current trends of automotive industry, we have to set a vision for our future in 2030 or even 2040 and initiate our efforts today. It is in this context the Tamil Nadu Technology Development & Promotion center of CII is organizing the 2 nd Edition - Conference on Future of Automotive Design on 19 th August 2016 led by Ms Ramkripa Ananthan, Chief Designer (AFS), Mahindra & Mahindra Ltd.

The conference covers various areas under the following topics:
Panel discussion on ''What will be our future''
It is always in our interest to understand what our future will look like; this requires an analysis of the past, what decisions have taken us to where we are now and what factors influenced our way. How do we create a future that will ensure a better quality of life and what decisions do we have to make today to have the best in the future. Some key inventions that have affected people around the world for everyday living are electricity, telephone, radio, television, computer, car and the ability to communicate and commute (amongst many others). We have made consistent improvements and innovations that strived to make life easier, like newer medicines, faster transports, etc. In spite of that, we have a big list of sustainable goals as prioritized by the national and global think tanks on areas like Affordable & Clean Energy, Decent Work & Economic Growth, Industry, Innovation & Infrastructure, Reduced Inequalties, Sustainable Cities & Communities and so on.

Plenary Session 1: Future of the planet - Interventions of Automotive Sector
Automobiles play an important role in the modern world closely interacting with the lifestyle of individuals. In most cases, an individuals day begins and ends with automobiles and over years the time spent in vehicles has only increased owing to expanded cities, city congestions and changing life style. It is also one of the key contributors to the carbon emissions, which calls for interventions and views from areas like Sustainability, Urban transportation & System Design; Sustainable Powertrain; Sustainable materials; Waste Management; End of Life of Vehicles; Autonomous technology and so on. Responsibly meeting humanity's goals and aspirations will require unique thoughts and action, supported much by innovation and design. A might of responsibility which has been passed on to the Automotive Design.

Plenary Session II: Future of Automotive Design - Perspectives
Various programs and global concepts have been deployed to achieve product excellence in the automotive industry. India being an emerging market, with price sensitive consumers expecting more value addition, innovation is the key to drive the industry forward. It is also emphasized that innovation is required both at technology side as well as business side. With mobility patterns undergoing change, design has the potential to retain and attract consumers towards automobiles. The success of a product is determined when customer requirements are matched, mass customization delivers more personalized products, new products aligned with markets on time, etc., which marks the need for a robust design and innovation strategy or culture. Vehicle mix / portfolio in India is unique (as compared to markets in other parts of the world) like cars, two wheelers, commercial vehicles, buses, tractors and so on. A commercially viable business in this challenging environment calls for the need to understand all these different perspectives.

Plenary Session III: Future for our senses
Quality has always been the cornerstone of any industry. Customers are willing to pay a premium for god quality. In future, much of measurable quality will become hygiene and we will be driven to higher standards by perceived quality. What are factors that affect perceived quality? These factors and trends will demand new products, technologies and services from the industry. The same brings in need to understand elements in vehicles that affect our senses; HMI / Infotainment, Lighting, Customer Perceived Quality, Colour, Materials and Processes, etc.; so that the industry can be positioned effectively in the future.

Copyright © 2015 Tamil Nadu Technology Development & Promotion Centre. All rights reserved.