Webinar on "Trademarks"
The legal Cornerstone of a Brand

28 April 2015: 1630 – 1800 Hrs, Live Webcast from Memphis, Tennessee

In India, over 90% of enterprises are SMEs, which often drives the Country Economy. As per data released by the Ministry of MSME, there are about 26.1 million enterprises in this sector. The sector has a share of 45 percent in the manufactured output and 8% in the GDP. MSMEs contributes close to 40 percent of all exports from the country and employed nearly 59.7 million people, which is next only to agricultural sector.
For SME/MSME/Large Industry Player, Trademark is what every business, should know when building a national, regional or global brand. Recently, it has become an integral part of a company’s overall success. Though all forms of IP may not help them, TM would surely be the major drive to gain competitive advantage in the domestic and international market. SMEs are still not aware of the intellectual property system nor the protection it can provide for their inventions, brands, and designs. Let’s talk about TM, which provides exclusive right to the owner and also differentiates/ helps consumers to identify goods or services.
A distinctive trademark allows a business to build goodwill and brand reputation in the goods or services. The session would provide insight about the fundamentals of brand building and the importance of TM to businesses.
With this objective to promote the importance of Trade Mark and Brand Building, TNTDPC of CII Southern Region is organizing a Webinar on “Trademarks” - The legal Cornerstone of a Brand, scheduled on 28 April 2015 between 1630 Hrs – 1800 Hrs, live webcast from Memphis, Tennessee. The live webcast session would help all stakeholders to understand the importance of Trademark and also would give them insight about building an effective brand for Businesses.

Faculty: Mr Alan Morgan Datri, Former Counsellor on Trademarks, Industrial Designs and Geographical Indications at the World Intellectual Property Organization (WIPO) in Geneva, Switzerland.  (Faculty profile attached)
Scope of the Webinar: The Webinar aims to cover the basics of this (Trade Mark) particular form of intellectual property, which includes service marks, collective marks and certification marks as well as trademarks.  Among other things, you will learn about the different types of marks and the steps involved in acquiring a registration, with some mention made of ways to register the same mark in other countries.  Particular attention will be paid to the ramifications of the decisions that must be made with respect to the selection of a mark and its registration, including the very different and often conflicting perspectives that legal and marketing personnel may have regarding the choice of a mark and the identification in an application of the goods and services with which that mark is to be used.  After taking this webinar you should be able to make informed decisions when laying what is likely to become the legal cornerstone of your brand, and to avoid—or at least anticipate—the possible obstacles and costs that surprise so many business persons who delay seeking legal advice until the eve of launching an otherwise fully developed brand strategy.

Target Audience:
MSMEs/ Corporates/Intellectual Property Professionals/In-house Counsels/IP Attorneys/TM Agents and  Brand Owners.
Participation Fee:

Members and interested companies are requested to nominate their representatives to attend the online session using the URL below:
http://www.cii.in/OnlineRegistration.aspx?Event_ID=E000024582  or fill the attached registration form for confirmation.
The payment can be done through the above link or a cheque/DD can be drawn in favour of “Confederation of Indian Industry” payable at Chennai and to be sent to the coordinator. Please note that remittance of delegate fee prior to the session is essential for receiving the login details.